1️⃣ The Product Strategy Stack
Mar 2021 • 14 min read • #strategy #mustread
Continuing our series on product strategy, here comes an important concept: the product strategy is the connecting tissue between the company objectives (defined by its mission & strategy) and the product delivery artefacts (defined by the roadmap & its goals). Meaning:
1/ It’s impossible to create a relevant product strategy if the company’s leadership is not aligned and didn’t provide a clear company strategy
2/ Actually, a poor stack makes prioritizing difficult, create tensions between teams, UX leans towards “messiness”, teams over-optimize some parts, and more..
3/ On the…

1️⃣ Product Strategy Template: Focus Your Efforts With These 3 Steps
Mar 2021 • 6 min read • #strategy
Last week I shared the best intro video I know on product strategy… but how to actually form a strategy in the first place? On top of Gibson Biddle’s exercices, this sheet contains many useful prompts:
1/ Delight & unity: what promises is your product making to customers (= job to be done)?
2/ Growth & scale: what should you do to sustainably keep these promises and scale (= model)? …

1️⃣ Intro to Product Strategy w/ Gibson Biddle (ex VP Product Netflix)
Apr 2020 • 48 min watch • #strategy
A lot of wisdom on Product Strategy in this webinar, featuring interactions with the audience that actually help you understand the subject. Gibson Biddle shares:
1/ His frameworks (GLEe, DHM, GEM, SMT). You can find more on medium
2/ Demonstrate his points through two cases: Should Netflix launch a “party” feature? Should Netflix launch a custom playback speed at the risk of altering the original art? The answers are in this must watch video

2️⃣ The Product Manager’s Flowchart
Mar 2021…

1️⃣ How I stay productive as a Product Manager
Apr 2017 • 4 min read • #execution #manageyourself
For years I’ve suggested co-workers to leave the office after listing the main expected outcomes of 1/ the next day every night, 2/ the next week every Friday. This way you invest a little bit of time to create clarity about the next period & kill any “mental charge”. In this article you’ll find a better framework for the same exercice. Since reading it, it became my default behavior. Highly recommended!

2️⃣ Making Good Decisions as a Product Manager
Jul 2017 • 11…

1️⃣ My Billion Dollar Mistake
Apr 2019 • 12 min read • #execution #productculture
You (probably) know my taste for first person stories (or biographies). In this one, Hiten Shah explains how they missed a 1B$ opportunity with Kissmetrics. They went from opening a new category, inventing the funnel & live view we all know, to losing the market. It’s a good reminder of the importance of 1/ discovery, 2/ speed, 3/ leaders not dropping “bombs” every now & then. Hit reply if your CEO never slowed you down with this GREAT new idea ;)

2️⃣ How to stop tunnel…

1️⃣ From Feature teams to Impact teams
Feb 2021 • 7 min read • #execution #organisation
A firsthand testimony of how Malt switched from the traditional feature teams to the impact ones. Johan reminds us of the problems they were facing: scopes without teams, always chasing new features w/o iterating. If it rings a bell, you should definitely read it. Here are some of the changes they made:
1/ Stopped complaining about PM lacking time for discovery, and changed the method. Delivery is now owned by the tech team. A sidenote: tech should also be involved in discovery IMO.
2/ Named the assumptions…

1️⃣ The Hippocratic Oath of Product Leadership
Apr 2020 • 6 min read • #ethics #productculture
Last week I shared the best Jeff Bezos’ wisdoms while acknowledging issues his company creates. It got me thinking about our responsibility, not as consumers but as Product Managers. Software is eating the world, our choices will impact people lives and we need to own it. We can’t continue to iterate our way out of MVP without even trying to address the issues we create, hopeful that laws will change for the best (thank you France btw). Here is my first attempt to address it through…

1️⃣ Préparer la campagne de vaccination dans l’urgence
Feb 2020 • 13 min read • #process #testimony
Two weeks ago I shared many articles on how to make your team deliver fast. But it was still nothing compared to what 3 companies went through to prepare the vaccination campaign. It’s a rare behind the curtain piece, written by the excellent publication “Le Ticket’. If you can read French, be sure to check it out and subscribe. You should love the journey!

2️⃣ The rise and fall of InVision
Jan 2020 • 8 min read • #strategy
Once the rising star, Invision, a…

1️⃣ Running a Data Driven Product Organization
Jul 2018 • 16 min read • #datasense
Reading this paper you will learn why the very best product managers at Google are wrong 67% of the time, and why it’s not a big issue. Notably, some very good lines on these topics:
1/ Numbers are often wrong, but it’s okay if they are wrong in a consistent way. You want to spot trends, not to be precise
2/ You’ll understand probabilities and how it affects multivariate tests
3/ Discover main machine learning algorithms and why you should pay attention to overfitting


Olivier Courtois

10y+ in Product, now freelance / coach / advisor • Newsletter at productver.se • ex- VP-Product comet & Product Director ManoMano

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store